THIS IS ME
Hey there! I'm Yuvika, your go-to digital marketing dynamo with a knack for turning clicks into customers and visions into reality. With 3 years in the digital marketing arena, I've been the driving force behind campaigns that don't just perform—they thrive.
EXPERIENCE
WORK EXPERIENCE
2024-2025
Marketing Intern
As a digital marketing manager, I developed and executed online marketing campaigns, managed social media accounts, and analyzed campaign performance to optimize digital presence and engagement.
Gkingdom Moonlight
2022-2024
Brighthead IT Pvt Ltd, Chandigarh
Digital Marketing Specialist
During this period, I contributed articles to a range of publications, covering diverse topics such as technology, business, and lifestyle.
EDUCATION
2024-2025
MASTER'S OF SCIENCE IN BUSINESS MANAGEMENT
NATIONAL COLLEGE OF IRELAND
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Completed a Master’s of Science in International Business from National College of Ireland.
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Focused on global marketing strategies, business analytics, and digital transformation.
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Combined theoretical knowledge with hands-on projects to understand market dynamics and consumer behavior.
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Gained expertise in strategic planning, data analysis, and leadership.
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Prepared for high-level roles in digital marketing and global business environments.
2021-2022
UNIVERSITY OF LODZ, POLAND
Specialised Semester in Digital Marketing
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Focused on both theoretical and practical aspects of marketing.
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Covered key strategies, including consumer behavior, market research, brand management, and digital marketing.
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Gained hands-on experience through real-world case studies.
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Focused on developing effective marketing campaigns tailored to current industry trends.
2019-2022
Bachelor of Arts in Journalism and Mass Communication
CHANDIGARH UNIVERSITY, CHANDIGARH
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Provided a solid foundation in media, communication theories, and journalistic practices.
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Covered essential areas such as content creation, writing, public relations, and media ethics.
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Developed a deep understanding of audience engagement and storytelling techniques.
SKILLS
AI-Driven Marketing
SEO, SEM, SMO
Personalization & Hyper-Targeting
Programmatic Advertising
Omnichannel Marketing Strategy
Growth Hacking Techniques
EXPERTISE
Pay Per Click
Expert in PPC advertising, designing and managing high-performing campaigns across platforms like Google Ads, Bing Ads, and social media. Specializes in keyword research, audience targeting, A/B testing, and optimizing ad spend to maximize ROI and drive conversions.
SEO, SMO, & SEM
Specializes in SEO, SMO, and SEM, focusing on optimizing websites for top search rankings, driving organic traffic, and enhancing social media presence. Expertise includes creating ROI-driven PPC campaigns and delivering measurable results through data-driven strategies.
AI-Driven Marketing
Experienced in AI-driven marketing, utilizing advanced tools like ChatGPT, Jasper, and MidJourney to create personalized content and optimize campaign execution. Expertise includes applying machine learning for customer segmentation, predictive analytics, and dynamic content optimization to enhance engagement and drive results.
Content Marketing & Copywriting
Proficient in crafting compelling content and persuasive copy that resonates with target audiences, driving engagement and fostering brand loyalty.
Email Marketing Automation
Experience in designing personalized email workflows, utilizing tools like HubSpot, Mailchimp, or Klaviyo to nurture leads and maximize customer retention.
Web Analytics & Reporting
Expertise in Google Analytics, Tag Manager, and data visualization tools to track, analyze, and report on campaign performance and customer behavior.
Conversion Rate Optimization (CRO)
Skilled in implementing A/B testing, heatmaps, and user experience (UX) strategies to increase website conversions and improve user engagement.
Lead Generation & CRM Integration
Proficient in leveraging CRM platforms and multi-channel marketing strategies to generate qualified leads and drive sales pipeline growth.
Brand Positioning & Strategy
Experience in crafting impactful brand narratives and digital strategies that align with market trends and consumer expectations.